Established in 1974, ALEXANDRIA PROGESS TRADING CO. is the leading tools & Equipment trading company in Egypt, being the sole agent and distributor of more than 70 international brands from Europe, America & Asia, we lead the market by knowledge & experience.
ALEX holds a product portfolio of more than 70,000 products serving a wide spectrum of industries, including Construction, Oil & Gas, Heavy Industries, Manufacturing & Automotive Servicing & Repair. The product portfolio we offer caters to all types of applications from DIY & Tradesmen to professional & industrial applications.
Through the past 50 years ALEX had built a strong connection with the industry traders & retailers in the Egyptian market, a connection that is founded over the company’s reputation and the trust our retailers have gained in ALEX name throughout years of fruitful partnerships. This has enabled us to build a wide distribution network with shops exceeding 1,000 outlets covering every governorate in Egypt.
Our customers are the users of our tools & equipment everywhere in Egypt, and for their convenience and continued trust, ALEX guarantees & services every brand it holds with a wide network of service centers & service tools collection points covering every corner of the country, to be as close as we could be to our customers wherever they are in Egypt, and to guarantee their continuing trust in our company and the brands we offer to them.
Through half a century, ALEX has supplied its brands to numerous customers from various fields and industries in the Egyptian market, customers who are considered by both scale & knowledge leaders in their fields, we consider those customers as partners in our success story, and we cherish their trust in every step we take in the business.
To offer the latest tools & equipment to our customers, that cater to their job requirements through a strong network of distributors. And to continuously improve our product and service offerings to maintain the strong relationship we have with them, while steadily increasing our market share and customer satisfaction.
To continuously improve business responsiveness to market changes, to capture more opportunities with the latest and broadest selection of brands and products for each job and at every needed price point.
Customers’ trust
Our customers’ trust has always been our north, we work hard to provide them with the best possible tools & equipment for their tasks at job sites, their factories or even at home. Believing that they are in good hands is what fueled our success throughout the years.
Business Integrity
ALEX reputation is built on a long history of transparency and business integrity, this is the heritage we are most proud of, and our long-term partnerships are the proof that we hold it above everything else.
Reliable partnerships
Building long-term relations with our business partners from brand owners & distributors to corporate & individual customers had been the only way we do business, time has proved for us those partnerships founded on mutual benefits last forever, and that’s how long we want our company to last.
Quality at the heart
Because quality is not only desired in the products we sell, we keep quality at the heart of everything we do, be it the products we offer, the partnerships we build or the business ventures we embark upon. Our commitment to quality guarantees our excellence.
ALEX Family
Since our company’s establishment Half a century ago, our strongest asset has always been our employees. Believing that to be true, has made every member of our team feel that he belongs to something bigger than just a company.